Erase everything and start over: PVRs, blogs, and Word of mouth: the consumer is now in control

Erase everything and start over: PVRs, blogs, and Word of mouth: the consumer is now in control

The scope of the change taking place is so great, we have to question everything, understand how it affects every aspect of marketing communications, and experiment with the new ways of communicating that technology has made possible. These are electrifying times for consumers of all ages, who are discovering new devices and applications every day – many of them free – that give them anytime/ anywhere access to the media while letting them generate content themselves.… (more)

Available Offer  


PDF icon PDF, Streaming icon Streaming 55 loans, 1 at a time


Quantity :   

License

Total Loans Concurent Loans Lifetime Maximum lending period
55 loans 1 loans Unlimited 59 days

Streaming

Streaming mode Nombre d'utilisateurs simultanés
In-situ 1

Protection

Protection Number of Devices Copy/Paste Print
DRM 6 loans false false

Book Details  


Publisher: Éditions MultiMondes (June 14, 2011)

Parent ISBN: 9782895440963

Page count: 108 pages

File size: 17 MB

Language: English


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