The Marketing Audit

The Marketing Audit

Auditing the marketing function within your organization is the hidden link between long-term customer engagement and sustainable revenue growth. In this book, we provide a questionnaire consisting of 50 questions that will allow you to align your marketing activities with the dynamic needs of your customers. If you do not know the answers to these questions, customer value is eroding, and you are losing business (and perhaps not even aware of the lost opportunities)!… (more)

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Book Details  


Publisher: Lulu.com (August 15, 2014)

Parent ISBN: 9781312434523

Language: English


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