Summary : The Ultimate Marketing Plan - Dan Kennedy

Summary : The Ultimate Marketing Plan - Dan Kennedy

Complete summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into A Powerful Marketing Message And Deliver It To The Right Prospects".

This summary of the ideas from Dan Kennedy's book "The Ultimate Competitive Advantage" shows that the true essence of marketing is simple: getting the right message to the right people, via the right methods. In his book, the author explains how you can develop the ultimate… (more)

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Book Details  


Publisher: Business Book Summaries (October 28, 2014)

Language: English


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