Summary : Trade-Off - Kevin Maney

Summary : Trade-Off - Kevin Maney

Complete summary of Kevin Maney's book: "Trade-Off: Why Some Things Catch On, and Others Don't".

This summary of the ideas from Kevin Maney's book "Trade-Off" shows that all of us as consumers are constantly making a choice between products which offer high fidelity and those which offer superior convenience. In his book, the author explains that it is this trade-off between conflicting forces which determines the success or failure of new products and services. This… (more)

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EPUB icon EPUB 55 loans, 1 at a time


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Total Loans Concurent Loans Lifetime Maximum lending period
55 loans 1 loans Unlimited 59 days

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Book Details  


Publisher: Business Book Summaries (November 12, 2014)

File size: 1 MB

Language: English


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