Summary : Loyalty Rules! - Frederick Reichheld

Summary : Loyalty Rules! - Frederick Reichheld

Complete summary of Frederick Reichheld's book: "Loyalty Rules! How Today's Leaders Build Lasting Relationships".

This summary of the ideas from Frederick Reichheld's book "Loyalty Rules!" shows how there is a direct relationship between loyalty and profitability. The greater the loyalty any firm can engender amongst its customers, employees, suppliers and shareholders, the greater the profits it will reap in the future. In his book, the author explains that this… (more)