Eisenhower: The Public Relations President

Eisenhower: The Public Relations President

Dwight D. Eisenhower is this nation’s most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president.

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Book Details  


Publisher: Lexington Books (October 30, 2014)

Parent ISBN: 9780739189290

Page count: 204 pages

Language: English


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