Allworth / Business & economics / Advertising & Promotion

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Branding for Nonprofits

by Dk Holland Allworth (September 21, 2010)

Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and...


The Complete Guide to Book Publicity

by Jodee Blanco Allworth (May 01, 2004)

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the...


Starting Your Career as an Interior Designer

by Robert K. Hale & Thomas L. Williams Allworth (August 02, 2016)

Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing...


Starting Your Career as a Freelance Web Designer

by Neil Tortorella Allworth (September 26, 2011)

Break out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Tortorella,...