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Sharing is Good: How to Save Money, Time and Resources through Collaborative Consumption

by Beth Buczynski New Society Publishers (October 21, 2013)

The new sharing economy — reduce waste, save money and become more self-sufficient, all without buying more stuff


The Long Tail: Why the Future of Business Is Selling Less of More

by Chris Anderson Hachette Books (July 11, 2006)

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of...


Click: What Millions of People Are Doing Online and Why It Matters

by Bill Tancer Hachette Books (September 02, 2008)

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect...


What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears

by Frank I. Luntz Hachette Books (September 15, 2009)

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and...


The Art of Complaining: Canada's Consumer Action Guide

by Phil Edmonston Dundurn (August 26, 2013)

Defective cars, contaminated food, insurance company abuses, botched vacations, or government errors and indifference ... these issues and more are examined in The Art of Complaining. Phil Edmonston's newest...


Greed, Inc.

by Wade Rowland Arcade (October 20, 2011)

Why is it that multinational drug companies hide or falsify unfavorable results? Why do automakers knowingly sell us unsafe cars? Why is big business allowed to poison our environment—and us? Why is our food...


Absolute Value

by Itamar Simonson & Emanuel Rosen HarperBusiness (February 04, 2014)

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision...


Influence

by Robert B. Cialdini, PhD HarperCollins e-books (June 02, 2009)

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of...


Happy Money: The Science of Happier Spending

by Elizabeth Dunn & Michael Norton Simon & Schuster (May 14, 2013)

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that...


Blind Spot

by Dr. Gordon Rugg HarperOne (April 30, 2013)

The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century....


This is Service Design Thinking: Basics-Tools-Cases

by Marc Stickdorn & Jakob Schneider BIS Publishers (December 20, 2012)

How to design and market services to create outstanding customer experiences. The first practical book for companies, insitutions and governments that deliver a service.


Brandstorm

by Liz Nickles & Savita Iyer St. Martin's Press (November 13, 2012)

Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening...


Happy Customers Everywhere

by Bernd Schmitt & Glenn Van Zutphen St. Martin's Publishing Group (April 24, 2012)

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order...


The $12 Million Stuffed Shark

by Don Thompson St. Martin's Press (February 21, 2012)

Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million?

Intriguing...


Living Large

by Sarah Z. Wexler St. Martin's Press (October 26, 2010)

Supersizing has become an American way of life. We have XXL cars, homes, and waistlines. We built the world's tallest monument. We get the largest breast implants. We're home to the world's largest retailer,...


The  Gaslighting of the Millennial Generation

by Caitlin Fisher Mango (May 15, 2019)

Millennials vs. all other generations

Readers of The Next America byPaul Taylor, Generation Me byJean M. Twenge, The Fourth Turning byWilliam Strauss and Neil Howe will love Gaslighting the Millennials...


Marketing Hope

by Leonie Schiffauer Berghahn Books (May 01, 2019)

Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American...


Succeed with Social Media Like a Creative Genius

by Brainard Carey Allworth (July 02, 2019)

How to Build a Following, Make Authentic Connections, and Promote Your Work

Whether you’re an artist or craftsman selling your work, the owner of a small start-up hoping to network, or just looking for a more...


Swimming with Sharks

by Gavin Moffat Tracey McDonald Publishers (October 22, 2018)

Swimming with Sharks will inspire a-ha moments that will make it more fun to be at work, or maybe even make it possible for your business to survive the turbulent economic seas that seem synonymous with building...


ICONIC

by Scott McKain Forefront Books (October 09, 2018)

Named by Forbes Inc. as one of the Top Ten business books of 2018.

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next...


A Primer on Microeconomics, Second Edition, Volume II

by Thomas M. Beveridge Business Expert Press (September 26, 2018)

This two-volume text represents a common sense approach to basic microeconomics.

Economics, far from being the dismal science, offers us valuable lessons that can be applied to our everyday experiences. At its...


The Future of Design

by Lorraine Justice Quercus (June 04, 2019)

The Future of Design is for those who innovate, design, market and sell products or services to a global market whose product successes and failures have direct business implications for their companies. Features...


Waste

by Eiko Maruko Siniawer Cornell University Press (October 15, 2018)

In Waste, Eiko Maruko Siniawer innovatively explores the many ways in which the Japanese have thought about waste—in terms of time, stuff, money, possessions, and resources—from the immediate aftermath of...


The Villager

by Feyi Olubodun Tracey McDonald Publishers (February 05, 2018)

The Villager is essential reading for brand owners wishing to conquer new markets.

When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in...


Secrets of Successful Sales

by Alison Edgar Panoma Press (March 06, 2018)

If you don’t sell, you don’t have a business. In Secrets of Successful Sales, Alison Edgar, The Entrepreneur’s Godmother, brings together psychology and sales to help you develop a winning strategy for...


Spotify, Music for Everyone

by 50MINUTES.Com 50Minutes.com (November 02, 2017)

Find out how Spotify changed the way we listen to music in just 50 minutes!

Spotify is a music streaming service which was launched in 2008. Its freemium business model, which allows users to choose between listening...


YouTube, The Home of Vlogging

by 50MINUTES.Com 50Minutes.com (November 02, 2017)

Find out how YouTube made video content accessible to all in just 50 minutes!

YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform,...


The Guiding Purpose Strategy

by Markus Krämer Clink Street Publishing (November 30, 2017)

Purpose is the Know-Why. And in today’s day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual...


Consumer Behaviour

by Margaret Linehan Gill Books (May 06, 2008)

Wide-ranging and topical textbook on the rapidly changing field of consumer behaviour in the digital age, with reference to the Irish perspective

Introduces a concise yet comprehensive exploration of the key...


Blind Spot

by Steve Diller, Nathan Shedroff & Sean Sauber Two Waves Books (November 02, 2016)

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers....


Protest Politics in the Marketplace

by Caroline Heldman Cornell University Press (September 08, 2017)

Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism...


Customer Relationship Management

by 50MINUTES.Com 50Minutes.com (August 24, 2017)

Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.

Customer relationship management is a valuable tool...


Money in a Human Economy

by Keith Hart’s Berghahn Books (June 01, 2017)

A human economy puts people first in emergent world society. Money is a human universal and now takes the divisive form of capitalism. This book addresses how to think about money (from Aristotle to the daily...


Book Review: The Tipping Point by Malcolm Gladwell

by 50MINUTES.Com 50Minutes.com (July 02, 2017)

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.

The Tipping Point is a bestselling book by Malcolm Gladwell...


Who Can You Trust?

by Rachel Botsman PublicAffairs (November 14, 2017)

If you can't trust those in charge, who can you trust?

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust--far from it.

In this revolutionary...


Reset

by James Rubin & Barie Carmichael Columbia University Press (January 09, 2018)

As consumers, our access to—and appetite for—information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed...


The Economics of Music

by Professor Peter Tschmuck Agenda Publishing (May 25, 2017)

The music industry is one of the most dynamic and fascinating business sectors today. Its business model has had to adapt and react to changing technologies that have impacted at every level from distribution...


Authenticity

by James H. Gilmore & B. Joseph Pine II Harvard Business Review Press (October 18, 2007)

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits,...


The Waste Makers

by Vance Packard & Bill McKibben Ig Publishing (October 04, 2011)

An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of...


Co-Create

by David Nour St. Martin's Press (May 09, 2017)

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how...


Non-Obvious 2017 Edition

by Rohit Bhargava Ideapress Publishing (April 04, 2017)

The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends!

  • What unexpected insights can a holographic Holocaust...

  • The Hidden Persuaders

    by Vance Packard & Mark Crispin Miller Ig Publishing (July 01, 2007)

    "One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon

    "Fascinating, entertaining and thought-stimulating."--The New York Times Book Review

    "A brisk, authoritative...


    Sold American

    by Charles F. McGovern The University of North Carolina Press (January 06, 2009)

    At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles...


    Superconsumers

    by Eddie Yoon Harvard Business Review Press (November 29, 2016)

    Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions...


    The Everything Guide to Customer Engagement

    by Linda Pophal Adams Media (August 08, 2014)

    Expert advice and strategies for winning--and keeping--customers!

    Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common:...


    Generation Deluxe: Consumerism and Philanthropy of the New Super-Rich

    by Iris Nowell Dundurn (June 28, 2004)

    While the super-rich are spending unprecedented millions on personal luxuries, they are also raising awareness and donating fortunes to solve global problems.


    World on the Move: Consumption Patterns in a More Equal Global Economy

    by Paolo Mauro, Tomas Hellebrandt & Jan Zilinsky Peterson Institute for International Economics (December 20, 2016)

    The world is poised on the threshold of economic changes that will reduce the income gap between the rich and poor on a global scale while reshaping patterns of consumption. Rapid economic growth in emerging-market...


    Cool

    by Steven Quartz & Anette Asp Farrar, Straus and Giroux (April 14, 2015)

    A bold argument that our "quest for cool" shapes modern culture and the global economy

    Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others...


    Everything Is Miscellaneous

    by David Weinberger Henry Holt and Co. (May 01, 2007)

    Business visionary and bestselling author David Weinberger shows how the digital revolution is radically changing the way we make sense of our lives

    Human beings are information omnivores: we are constantly collecting,...


    Brand Resilience

    by Jonathan R. Copulsky St. Martin's Press (May 10, 2011)

    As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and...