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Marketing Places

by Philip Kotler Free Press (January 15, 2002)

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" --...


Building a Chain of Customers

by Richard J. Schonberger Free Press (May 11, 2010)

Richard Schonberger, in his fourth and most important book yet, introduces a powerful new concept: that the many links between and within the four main business functions -- design, operations, accounting, and...


Profit from Mobile Social Media Revolution: Learn how to Engage Social Media and Triple Your Profits

by Laura Maya eBookIt.com (January 03, 2013)

Learn how to Engage Social Media and Triple Your Profits By 2016, Mobile Social Media will be worth about $150 billion, Social Media + Mobile Marketing Creates Market Opportunities Cloud computing technology,...


Nation Branding in Modern History

by Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner & Marcel K. Will Berghahn Books (August 01, 2018)

A relatively recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar...


Contrarian Branding

by Roland van der Vorst BIS Publishers (February 06, 2018)

The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting...


Diffusion of Renewable Energy Technologies

by Christian Friebe Peter Lang GmbH, Internationaler Verlag der Wissenschaften (February 19, 2014)

By analysing the context of emerging and developing countries, the author explores the private sector perspective on renewable energy diffusion. The evaluation of two technology case studies, namely wind farms...


Commercial Integration between the European Union and Mexico

by Gerhard Niedrist Peter Lang GmbH, Internationaler Verlag der Wissenschaften (June 11, 2014)

The economic integration between the European Union and Mexico is of strategic significance to both parts. The EU is Mexico’s second most important trading partner and an integral piece in the diversification...


Visualizing Culture

by Roxanne M. O'Connell Peter Lang Inc., International Academic Publishers (June 01, 2013)

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the...


Human Encounters

by Øyvind Dahl Peter Lang Ltd, International Academic Publishers (September 06, 2017)

This book gives a comprehensive introduction to intercultural communication in the era of globalization. The reader is introduced to essential concepts in the field, different theories and methods of analysing...


Podcasting Made easy

by Steve Hart Steve Hart (September 29, 2017)

If you want to know all there is to start podcasting for fun and profit then Podcasting Made Easy will answer all your questions.

It will give you the confidence to make your first podcast using the hardware...


Soar

by Shashank Nigam Ideapress Publishing (April 04, 2017)

An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight...


The Korean Mind: Understanding Contemporary Korean Culture

by Boye Lafayette De Mente Tuttle Publishing (November 27, 2012)

The Koreans: understanding a people and their culture through key words and language.

Koreans have a unique character and personality that sets them apart from all other Asians. And although Korean attitudes...


An merican's Guide to Doing Business in India

by Eugene M Makar Adams Media (December 01, 2007)

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.


World Business

by The Staff of the Wall Street Journal Free Press (January 17, 2001)

Several times a year, The Wall Street Journal publishes Special Reports on the subject of World Business. This ongoing feature is one of the most popular in both the print and interactive versions of the Journal...


The 22 Immutable Laws of Branding

by Al Ries & Laura Ries HarperCollins e-books (October 06, 2009)

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is...


The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout HarperCollins e-books (October 13, 2009)

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.